★★★★

Blood, Uniting & Dividing

Blood drew together art, film and literature to present a rich exploration of how blood can unite and divide. With the exhibition confronting some of the most difficult issues surrounding Jewish culture and identity: the rite of circumcision, the slander of the blood libel, and ideas of the Jewish ‘race’ and of racial purity, we wanted to create a dynamic graphic language that would confidently reflect the provocative subject matter without overwhelming the content.

Our first collaboration with theatre designer Tom Piper, we created a capillary visual to connect to a suspended blood bag leading the visitor into the space, physically connecting with the first of two of Tom’s installations and establishing the red and white colour palette.

Our role Graphic design / Marketing design / Artwork